Between the "Glynis-told-you-so" moments and another year of record-breaking sales, our very own Lucas Brett is celebrating another trip around the sun!
To celebrate, we sat him down with him to reflect on a massive 12 months in Brisbane real estate. From the biggest misconceptions buyers have to the lessons that make him a better agent today, here is a special birthday chat with Lucas.
“After another year of birthdays and a few lightbulb moments, what’s the biggest thing buyers or sellers still misunderstand about the market?”
From my experience, the biggest misunderstanding I still see is the belief that the market alone determines the outcome. Results are rarely accidental. Price, presentation, timing and negotiation strategy matter more than headlines or broad market commentary. Two homes in the same street can achieve very different outcomes depending on how they’re positioned and managed.
For sellers, the market doesn’t ‘decide’ your price; buyer competition does, and that competition has to be deliberately created. For buyers, opportunity isn’t just about waiting for the market to soften; it’s about recognising value and acting decisively when the right property presents itself. Understanding this shifts the focus from fear or speculation to strategy, and that’s where the strongest outcomes are consistently achieved.
“It’s your birthday, so we’ll let you brag a little... what’s one real estate lesson this past year taught you the hard way, but now makes you a better agent for your clients?”
There were moments where pressure, from the market, from buyers, even from well-meaning commentary, tempted quicker decisions. Holding firm on pricing, presentation and process isn’t always the easy path, but time and again it proved to be the right one.
That discipline protects my clients. It ensures we don’t leave money on the table, don’t rush negotiations, and don’t compromise simply for speed. Every sale is different, but the common thread is clear communication, calm decision-making, and an agent willing to stand confidently between their client and the market.
That lesson has made me sharper, more measured, and even more committed to achieving the strongest possible result for the people who trust me with their biggest asset.
“If the Brisbane property market were a birthday cake, what flavour would it be right now — and what does that say about where opportunities are for buyers and sellers?”
My favourite flavour, caramel! Right now, the Brisbane property market would be a layered caramel cake, rich, well-structured, and rewarding when done properly. The strongest layers are firmly in favour of sellers who get the fundamentals right. Well-located, well-presented homes that are priced strategically are still attracting genuine competition and strong buyer engagement. That’s where sellers are being rewarded, not by chance, but by careful positioning and a clear plan.
Where sellers sometimes miss an opportunity is assuming the market will do all the work. In today’s environment, the best results come from creating momentum early, managing buyer psychology, and negotiating from a position of strength.
For buyers, the market is more discerning. Quality homes move quickly, while properties that miss the mark on price, presentation or expectation tend to linger. That selectiveness creates clarity; decisive buyers are active, informed, and ready to act when value is clear.It’s not a market that punishes sellers, it favours prepared ones. And for those who approach it strategically, the outcomes can be very satisfying indeed.
Ready to work with Lucas, Glynis and the team? Call us today and let's chat about how we can help you move!